TINDER SET ALIGHT

Fake Tinder profiles show ‘sex trafficking victims’

Tinder profiles in Ireland show models posing as sex trafficking victims to raise awareness about the crime

A model posing as a sex trafficking victim on Tinder as part of a new campaign to stamp out the trade

A model posing as a sex trafficking victim on Tinder as part of a new campaign to stamp out the trade Photo: EIGHTYTWENTY
Dating app Tinder now features a number of fake profiles showing models with cuts and bruises, posing as ‘sex trafficking victims’.
The scheme has been created by Dublin-based advertising agency EightyTwenty and the Immigrant Council of Ireland, to crack down on the illegal industry in Ireland.
Users will see an image of an attractive woman but as they swipe, they will then be confronted with a series of photos showing the abuse that trafficking victims are often subjected to.
“Your options are left or right,” reads one of the ads. “Women forced into prostitution in Ireland have none.”
The idea is that the images will show the reality of sex trafficking and raise awareness of the crime, especially amongst a younger demographic who are “difficult to reach through traditional media.”
Denise Charlton, chief executive of the Immigrant Council of Ireland, said: “Sex trafficking is one of the most lucrative crimes with the sums involved on a par with those for drug smuggling and gun running, yet many people are not aware that it is a reality in communities right across Ireland.
“The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims.”

Cathal Gillen of EightyTwenty, the agency that designed the ad, said: “This is the first use of Tinder in Ireland for a campaign of this nature and one of the first globally.
“Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking.”

Charlton added that Irish prostitution is thought to be run by foreign and domestic criminal gangs in a trade thought to net over £150 million a year.
Globally, 2.4 million people are thought to be victims of human trafficking according to the United Nations.

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