Saturday, 6 December 2014
NEWS STORIES SPONSORED BY ADVERTISERS
If your blog contains the right kind of adverts it will be popular on Google.
New York Times.
News organisations are increasingly producing ‘sponsored content’ – news stories that are paid for by advertisers.
“Sponsored content is one of the fastest-growing sources of revenue for the news industry.”
CNN news stories appear to be sponsored by the CIA.
Google is all about advertising, and so it appears to be promoting the online New York Times.
Recently, The Atlantic published a sponsored post for the Church of Scientology.
Mail Online gets its journalists to produce sponsored content on behalf of advertisers.
BuzzFeed, the Huffington Post and Vice Media are among those producing ‘sponsored content’.
BuzzFeed’s main source of revenue is sponsored content.
When you read BuzzFeed’s ‘11 Reasons Why Showering Is The Best Part Of The Day‘ you should be aware that the article is sponsored by Dove, owned by Unilever.
Sir Martin Sorrell of WPP, the world’s largest advertising group, says: “there’s very little risk” for those publishers that “make clear that the piece is paid for”.
CNN is now seen as being a propaganda channel.
The Financial Times has a regular colour supplement called How To Spend It.
Recently this supplement, temporarily renamed How To Give It, appeared to be devoting 130 pages to the subject of giving money to the charity ‘Save the Children’.
The charity’s Chief Executive Justin Forsyth, a former advisor to Tony Blair, earned £163,000 last year.
There is a belief that certain charities are fronts for the security services, such as MI6 and the CIA.
The How To Give It supplement was stuffed full of adverts for such brands as Rolex, Dior, Chanel, Louis Vuitton, Armani, Chopard, Fendi and Tiffany.
There were also features on luxury restaurants, luxury yachts and luxury holidays.
There were approximately two pages of text relating to ‘Save the Children’.